Striving for seamless and scalable design.

"Strive for the easiest path to tell your story through design." Esther

A short and sweet summary.

about

Experienced design leader in cultivating a forward thinking design culture in companies.





Track record

A track record in shipping product with intuitive design that scales.

it's all about the user

Experience in creating user journeys that boost revenue and retention.

companies I've worked with
Skills

Working knowledge of these platforms plus more...

Wireframing

Figma, Sketch, UXpin, Invision

visual design

Adobe creative suite, Framer

versioning

Storybook, Abstract, Github

code

Javascript, HTML, CSS, React, Xcode

Product management

Jira, Confluence, AHA

Analytics

Heap, Amplitude, Mixpanel, Mode, Google Analytics, Salesforce, Fullstory

E-commerce

Magento, Webflow, Shopify

managing teams

Sourcing teams, Managing teams,
Scrum/Agile

design philosophy

"Design is not just what it looks like and feels like. Design is how it works.”

steve jobs
design philosophy

“Everything should be made as simple as possible, but not simpler.”

albert einstein
design PHILOSoPHY

“Put hot triggers in the path of motivated people.”

B.J. FoGG