An iOS app that captures hotel-guest and airline-passenger feedback in real time — placed on front desks, in rooms, and on manager phones, in under 30 seconds per review.
Hotels and airlines run on guest experience, but most of what they learn arrives a week late, via a survey, from someone who's already moved on.
Saylii captures feedback the moment a guest is having an experience — on a front-desk tablet, in a room, or on a manager's phone — so the business can do something while it still matters.
Two short films — Saylii capturing real guest feedback in a hotel lobby, and the team running user testing with travellers in Times Square, NY.
Voice, video, short text testimonial, drag-and-drop reactions, stickers. The format adapts to the guest — not the other way round.
Reviews land in the manager dashboard the same minute they're left — so a problem in the lobby gets fixed before checkout.
Guests can turn their experience into a postcard for social — turning a review into a small piece of organic marketing for the property.
Sentiment, themes, and per-location patterns roll into reports that managers, directors, and owners actually read.
The capture surface had to feel like a moment of self-expression, not a form.
Voice and video lead — text is a fallback. Stickers, drag-and-drop, and quote cards let guests show how they feel without writing a sentence.
Behind the capture surface, machine learning groups feedback into themes — sentiment, location, repeat issues — and surfaces them as ranked insights for managers.
Public-facing reports give properties a way to show the work back to guests; suggestions panels point managers to the next thing to fix.
Managers don't sit at desks. The enterprise app puts on-the-spot decision-making, analytics, and loyalty data on a phone — designed for someone walking the floor.
App icons, logo, marketing site, and collateral — designed to sit naturally inside hotel and airline brand environments without disappearing into them.
"By the time the guest got to the lobby, we already knew what they were going to say."— GM, Palace Hotel, San Francisco · Saylii pilot site
Designing for hospitality means designing for a guest who is, by definition, in a hurry. Every second of the review screen had to justify itself.
What surprised me most was how much value came from the manager side — not the guest side. The product earned its keep by helping owners spot patterns they'd been arguing about for years.