Esther Kuperman
Case study · Healthcare

Lily — an app for caregivers and families.

An easy-to-use platform for the complex job of caring for an ill family member — coordinating nurses, families, and the patients themselves in one place.

/ The brief

Caregiving is complicated. The tools shouldn't be.

Families coordinating care for an ill relative juggle nurses, doctors, insurance, medication, and a constant background of worry — usually across phone calls, paper notes, and three different apps.

Lily set out to be a single place where families, nurses, and admins could meet around the patient — without anyone needing a clinical background to use it.

/ Key objectives

Four roles, one app.

Lily needed to feel native to each user — family, admin, nurse, patient — while keeping the underlying record consistent.

  1. 01

    A family portal that reads like a briefing.

    Vital signs, medication, appointments, and contacts compiled in a format families could bring to a doctor without re-translating.

  2. 02

    An admin role with real authority.

    One family member can invite others, manage access, and handle billing — without leaking sensitive medical detail to people who don't need it.

  3. 03

    A nurse account that fits a shift.

    Quick observations on mood and diet, schedule management, and one-tap transport booking for home visits — designed for thumbs and gloves, not desks.

  4. 04

    A patient profile that's actually a record.

    Personal details, lifestyle tracking, medication, insurance, diagnoses, and wearables — all in one place, all editable, all auditable.

/ 01 · Patient profile

A health record families can actually read.

The patient profile became the spine of the app: lifestyle, nutrition, fitness, medication, insurance, diagnoses, and connected wearables — all in one place, plain-language by default.

Designed so the next person reading it could pick up the thread in under a minute.

/ 02 · Caregiver designs

The day-to-day dashboard.

The home screen reads like a relay handoff — what's happened, what's upcoming, what needs attention now.

Timeline, notes, resources, and decision room all reachable in two taps from anywhere in the app.

/ 03 · The Decision Room

AI that helps families decide — together.

The Decision Room is where families talk through hard calls. A conversational layer surfaces relevant context from the patient's record and suggests prompts that move discussions toward concrete decisions.

Designed to be a moderator, not an oracle — the room ends with a decision the family can sign, not a wall of model output.

/ 04 · Nurses

For the people doing the actual work.

The nurse portal had to survive a shift. Quick observation entry, integrated transport booking for home visits, and a schedule view a nurse can read in the doorway of a patient's room.

/ 05 · Marketing & brand

A warm face for a hard category.

Caregiving content has a tendency to read either clinical or saccharine. We aimed for the third path — quietly competent — across the marketing site, ads, email, and social.

"The first caregiver app that felt like it was built for us, not for our diagnosis."
— Beta family, week three of pilot
/ Reflection

What I learnt.

The hardest design problem wasn't the feature surface — it was the emotional one. Caregivers don't open the app on good days. Every screen needed to assume the worst day of someone's week and still be reachable.

If I were starting again, I'd run the emotional copy through clinicians first, then the visual design — not the other way round. The words do more of the heavy lifting than I expected.

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